OUNCEDESIGNstarted off as a plaything project for this crazy UL guy (Sinclair Fung). He would try to craft the most delicate, most situational, corner cutting, think outside the box, ultralight gearlist on LighterPack just so he could carry another 45g snickers bar for 'free'. But after a few casual hikes 'round the PCT, and around the globe, this hikertrash realized his UL wasn't just about ultra light - it was also ultra lazy!
So Sinclair gathered his skill as an graphic designer and an art school dropout, with the help and encouragement from friends and family, to create the brand OUNCEDESIGN. To share and give back to the ultralight community, showing y'all something fun!