Welcome to Garage Grown Gear! We are a team of outdoorsy individuals dedicated to supporting the growth of small, startup and cottage brands.

We believe there is something inherently wonderful about supporting new ideas, and that new brands spark fresh conversation and innovation within the outdoor industry. 

One way to think about the products we offer through Garage Grown Gear ... the 'Farm to Table' version of outdoor gear. 

Split between offices in Saint Paul, Minnesota and Driggs, Idaho, we live and breathe the products we carry. Our curated online store carries gear, apparel, and food, and our online magazine features gear reviews, brand profiles, and ultralight backpacking and thru-hiking happenings.  

New products and new businesses are the culmination of thousands of hours of thinking, planning, and dreaming, and by supporting their development, you are supporting real people with real aspirations. Thanks for your commitment to rooting for the underdogs! 

Ever have a question about any of the brands or products we carry? Is there a company you think we should work with? Don’t hesitate to drop us a message and let us know! Also, be sure to check out our customer testimonials!
With gratitude, 
The GGG Team
Lloyd, Amy, Adam, Katya, Ben, Jansen, Tyler


Lloyd Vogel — Co-Founder


Lloyd was born and raised in the booming metropolis of Milwaukee, Wisconsin! He discovered his love of kayaking along the shores of Lake Michigan, and spends his ever diminishing free time kayaking, backpacking, playing ultimate frisbee, and eating disproportionally large meals.

Lloyd got his start in business through Big Outdoors, which merged with Garage Grown Gear in March 2017. Prior to that he was a special education teacher and guide. While the world of startups and education are plenty different, a background in herding kittens has helped him in both professional pursuits.

Listen to Lloyd on: Backcountry Marketing Podcast, The Backpacking PodcastBackcountry BSing, and By Land Podcast.


Amy Hatch — Co-Founder

Amy Hatch GGG Garage Grown Gear

Amy got her start in business when she launched Jackson Hole Packraft. Through it she learned how to start, run and ultimately sell a business. She also gained the confidence to launch a larger venture ... er, umm ... adventure. 

Amy's background is in journalism. She ran a community newspaper at age 23 and worked as a producer at Alaska's leading broadcast news station. 

When not tapping away at the keyboard, Amy can be found playing Connect Four with her daughter, watching James Bond movies with her husband, and drinking really good coffee. She also loves backpacking, trail running, mountain biking and skate skiing ... but above all backcountry skiing. And, that, is why she calls the Tetons home.

Favorite piece of trail gear? Purple Rain Skirt. "Wear it backpacking and packrafting, or to music festivals and networking events. Best pockets ever. And love the yoga-style waistband"