GGG is your hub for all things ultralight. Dedicated to supporting the growth of small and cottage brands, we sell the outdoor gear we love, tell the stories we find thought provoking, and strive to cultivate an inclusive, approachable, and curious outdoor community. Great gear helps people get outside, and getting outside matters.
Lloyd Vogel — CEO & Co-Founder
Lloyd was born and raised in the booming metropolis of Milwaukee, Wisconsin! He discovered his love of kayaking along the shores of Lake Michigan, and spends his ever diminishing free time kayaking, backpacking, playing ultimate frisbee, and eating disproportionally large meals.
Listen to Lloyd on: Backpacking Light Podcast, Trail Tales, Backcountry Marketing Podcast, The Backpacking Podcast, Backcountry BSing, Hiker Trash Radio, By Land Podcast and every month on the Gear Priority Podcast!
Amy Hatch — Co-Founder
Amy got her start in business when she launched Jackson Hole Packraft. Through it she learned how to start, run and ultimately sell a business. She also gained the confidence to launch a larger venture ... er, umm ... adventure.
Amy's background is in journalism. She ran a community newspaper at age 23 and worked as a producer at Alaska's leading broadcast news station.
When not tapping away at the keyboard, Amy can be found playing Connect Four with her daughter, watching James Bond movies with her husband, and drinking really good coffee. She also loves backpacking, trail running, mountain biking and skate skiing ... but above all backcountry skiing. And, that, is why she calls the Tetons home.
Favorite piece of trail gear? Purple Rain Skirt. "Wear it backpacking and packrafting, or to music festivals and networking events. Best pockets ever. And love the yoga-style waistband"