GGG Garage Grown Gear Ultralight Backpacking

GGG is your hub for all things ultralight. Dedicated to supporting the growth of small and cottage brands, we sell the outdoor gear we love, tell the stories we find thought provoking, and strive to cultivate an inclusive, approachable, and curious outdoor community. Great gear helps people get outside, and getting outside matters.
Based out of Saint Paul, Minnesota, GGG is known for its commitment to supporting small brands, providing quality UL gear, and having stellar customer service!

GGG HQ St Paul Minnesota Ultralight Cottage Outdoor Thru-Hiking UL Backpacking Gear Food Clothing Lightweight Accessories

Ever have a question about any of the brands or products we carry? Is there a company you think we should work with? Don’t hesitate to drop us a message ( and let us know! Also, be sure to check out our customer testimonials! And, if you’re curious, GGG’s own startup story shares the full nitty gritty details on how we came into existence! 
- Your GGG Fam!



Lloyd Vogel — CEO & Co-Founder


Lloyd was born and raised in the booming metropolis of Milwaukee, Wisconsin! He discovered his love of kayaking along the shores of Lake Michigan, and spends his ever diminishing free time kayaking, backpacking, playing ultimate frisbee, and eating disproportionally large meals.

Lloyd got his start in business through Big Outdoors, which merged with Garage Grown Gear in March 2017. Prior to that he was a special education teacher and guide. While the world of startups and education are plenty different, a background in herding kittens has helped him in both professional pursuits.

Listen to Lloyd on: Backpacking Light Podcast, Trail TalesBackcountry Marketing Podcast, The Backpacking PodcastBackcountry BSing, Hiker Trash RadioBy Land Podcast and every month on the Gear Priority Podcast!


Amy Hatch — Co-Founder

Amy Hatch GGG Garage Grown Gear Co-Founder

Amy got her start in business when she launched Jackson Hole Packraft. Through it she learned how to start, run and ultimately sell a business. She also gained the confidence to launch a larger venture ... er, umm ... adventure. 

Amy's background is in journalism. She ran a community newspaper at age 23 and worked as a producer at Alaska's leading broadcast news station. 

When not tapping away at the keyboard, Amy can be found playing Connect Four with her daughter, watching James Bond movies with her husband, and drinking really good coffee. She also loves backpacking, trail running, mountain biking and skate skiing ... but above all backcountry skiing. And, that, is why she calls the Tetons home.

Favorite piece of trail gear? Purple Rain Skirt. "Wear it backpacking and packrafting, or to music festivals and networking events. Best pockets ever. And love the yoga-style waistband"