Itacate comes from the Nahuatl word - Itacatl. It is the food that you take on a journey and it is also the bundle of food that you are given to take home with you at the end of a family gathering. An Itacate is full of love.
Martha Y Díaz was born in central Mexico and immigrated to the San Francisco Bay area with her family at the age of 10. Martha's love for the outdoors was born through weekend family outings consisting of visits to regional, state, and national parks in the area where they celebrated birthdays, had cross country meets, family cycling, hiking, and camping trips.
In college, Martha discovered backpacking, but didn’t have the funds to participate and was intimidated by the lack of diversity in the space. Once she and her girlfriends tried it, they absolutely fell in love! However, one piece has been missing… comfort food they can relate to. This is where Itacate comes in. Martha want folks to see a part of themselves and their travels represented on the menu.