SlingFin founder Martin Zemitis worked at Mountain Hardwear for nearly 15 years before he decided it was time to head out on his own in 2009. He rented a beautiful loft in Richmond California, about 200 yards from where Mountain Hardwear was located and moved his parts library, industrial sewing machines, fabrics, materials, machinery and design tools into the loft.
He was free to design and work on whatever he wanted to. No product managers, bosses and best of all no interruptions. Few people knew what he was up to, and for 6 months he spent all his time designing tents, sleeping bags, clothing and packs. He used the name Expedition Technology (www.ExpeditionTechnology.com) for nearly a year, but deep down he knew the name of the company had to be SlingFin.
The "Sling" is a climbing sling, and the "Fin" is a fin from a fish or a rock formation. Founder Martin Zemitis was looking for a name which represented gear made for use on land and in the water.