It all happens in West Asheville, NC. In the very weird summer of 2020, Jess took apparel sewing back up with a vengeance. Not since her college theatre days had she sewn so many clothes; quarantine meant months spent getting to know the sewing machine again, churning out beginner leggings, dresses, hoodies, shorts, skirts, and a few epic fails.

Outside, distancing with friends in nature, she noticed how scarce a certain popular Polartec Powergrid hoodie style had become, and how simple the pattern really was. Cut to 2022, and they have a little family of three: Jess, Chris, and Melissa are hiding behind that orange door in the alleyway of 726 Haywood Rd., busy as bees, making it happen.

If you’re reading this, you’re part of the story. Launching a business is slow and laborious, but a balabusta don’t quit. Keep watching our social media, invite friends, join the newsletter and GET PUMPED. It’s all happening.