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    While staying with a family of nomadic yak herders in high altitude, Michael was struck by the yaks’ apparent calmness. They appeared unperturbed. Despite the unbearable cold, all the yaks looked at ease, even comfortable. The herders told him that the secret of their endurance to this cold was the soft wool under their thick outer coats. It insulates them from the extreme Himalayan winters. Then, each spring, it falls loose naturally. Michael had a hunch that this soft and warm yak wool would do a great job of keeping outdoor athletes comfortable too. If it has been designed by nature to cope with these extreme conditions, then it could developed into the ultimate performance wool fabric on the planet - he thought.

    As a keen conservationist, endurance triathlete Himalayan explorer and linguist, Michael knew this was the life-project he’d been looking for. He spent the next 2 years refining his vision: a social company creating the world’s best technical base layers, run on fair trade principles. Kora was born.

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