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    Glade Optics

    Growing up skiing in the Mad River Valley of Vermont, Glade Optics' founder Curt Nichols noticed that many of the same trends were reintroduced every year as “new innovations.” This required customers to fork over a significant amount of money for only marginal improvements. Glade was created with a vision to do things differently – providing high-quality gear to skiers and riders at a previously unheard of price point.