Founded by Matt Niutta, Fractel has begun to create a community of like-minded followers and advocates around the world who share a passion for running and adventure. Matt has always been a passionate runner, and it wasn’t until he was diagnosed with an eye condition that prevented him from driving did he realise the real benefit of being outdoors and commuting by foot. With a greater appreciation for the small things in life, running became more than just beating the clock. Finish lines are great, but it was the process, shared with your mates that became the motivation to get up and run day in day out. With plenty of time to think on the daily commute to work, it became evident that there was a need for a representation of both performance and style within the running and adventure community.