In the vastly competitive sunglass and snow goggle industry, it takes more than exceptional products to differentiate a new company; it requires creativity and perseverance. Most people don’t realize the majority of high-profile sunglass brands are controlled by a couple of giant, big box conglomerates, which sell the high-cost illusion of choice to the consumer. D•CURVE offers an alternative – a different approach to how goggles and sunglasses are designed, innovated, marketed, and priced.
After working in the sunglass industry for almost 20 years, Andrew Strauss, CEO, knew it was time to get back to the basics: offer modestly-priced products with game-changing innovations. Challenge the status quo. Shift paradigms.
Many competitors have intentionally designed their goggles to “wear down” or otherwise need replacement after a season. Instead of just accepting this as the norm, D•CURVE’s response is to offer a business model geared toward sustainability by providing replacement parts for the three main goggle components that wear out: lenses, straps and an industry-first: face foam. These acts of sustainability extend the life of your goggles and your bank account because you no longer have to throw away a pair of goggles due to the foam being mashed; the strap, stretched; or the lens, scratched.
With his industry insights, relationships and experience, Andrew implemented a clear vision on how to incorporate the finest-quality materials available, with in-house, original designs, to deliver exceptional products at a fraction of the price of competitors.