There was a phrase in the Canadian small town where Bubba Albrecht spent time while growing up. “Give’r.” It meant to give it your all, do your best and be in the moment.
When Bubba and a crew of friends traveled more than 2,400 miles to embark on a 7-day kayaking expedition in the wilderness of northern Ontario, they made custom hats to commemorate the adventure. These hats featured the skyline of the Tetons, where Bubba and friends called home, and the phrase Give’r.
After the trip, people frequently asked about those hats. They wanted to know what Give’r meant and where they could get one for themselves.
Following dozens of requests, Bubba decided to join forces with friends Carly Platt and Jed Mickle to form the outdoor apparel brand Give’r. They celebrated with a launch party in the spring of 2012.
They decided that the clothing and gear they designed would serve as a tangible reminder to Give’r. They wanted to promote a lifestyle fueled by passion, purpose, challenge and adventure. They aimed to inspire the unrelenting pursuit of dreams, the confidence to take the road less traveled, and the desire to share the wonders of life with others.
The three founders set up shop in a back alley garage in Jackson Hole, Wyoming. They began by creating hats, tees, stickers and a hands-free neck coozie. They also experimented with custom branding leather work gloves.
The Classic Gloves, as they were and are called, proved to be wildly popular with their customers. People loved that they could get them personalized with their initials and that they arrived wax coated for waterproofness.
Spurred on by this initial success, Give’r decided to go all in and create “The Best Damn Gloves Ever,” to barrow the tag line from its 2016 Kickstarter. That Kickstarter for the 4-Season Gloves raised more than $200K and launched Give’r into the national spotlight.
The 4-Season Gloves — which you can use to pick up a burning log or stick your hand in boiling water — have been feature by Outside Magazine, Backcountry Magazine, Adventure Capitalists, Today Show, Sports Illustrated, Men’s Journal, Forbes, Gear Junkie, Powder, Men’s Fitness and Town&Country. They have also been worn by professional skier Bode Miller.
Today, Give’r offers three versions of its leather gloves — all of which can be custom branded with your initials — as well as a full line of lifestyle tees, beanies, trucker hats and technical performance shirts. It also offers various accessories, including its best-selling Woody Wayfarer polarized sunglasses, which can also be customized with initials. (All Give'r gloves and apparel are available on GGG).
Give’r gear and apparel has also been worn on every continent, including Antarctica. And it’s found its way to the top of Everest. But more often than not, it joins people on their everyday journey to give life their all, whether studying for college exams, casting flies into cold streams, or hanging out with friends around a campfire.
While a lot has changed over the years, some things haven’t. The business is still run out of a the same garage where it all started (albeit with the help of a much larger team), and Bubba still returns to Ontario, Canada, every year with a crew of friends for a trip back to the Give’r roots.