This Week in Outdoor Gear Startups: Jelt Belt Gets B Corp Status  


This Week in Outdoor Gear Startups Jelt Belt B Corp

Jelt, a Montana startup that makes retro-inspired elastic belts, announced this week that it has become a Certified B Corporation. The company underwent a rigorous evaluation process issued by B Lab to receive the certification, which ensured it meets the highest standards of social and environmental performance, transparency, and accountability to function as a new kind of company — one that uses the power of business to solve social and environmental problems.

Jelt belts are made from 100% recycled water bottles, which reduces their environmental footprint. They are also manufactured in the United States via the Montana Correctional Enterprise Program.

This Week in Outdoor Gear Startups Jelt Belt B Corp

This voluntary and progressive program allows women incarcerated at the Montana Women’s Prison to apply, interview, and be trained to manufacture the belts. The women receive legitimate wages that they can then save toward restitution, child support, or funds for after their release. This program helps the women develop a strong work ethic and learn new job skills. It also boosts confidence and makes them more marketable employees upon their release. Additionally, it has been proven to reduce recidivism.

Finally, Jelt donates a portion of every sale to non-profit programs that support veterans, children, and the environment. Current partners include Warriors and Quiet Water Foundation, THRIVE, and 1% For the Planet.

This Week in Outdoor Gear Startups Jelt Belt B Corp

“Jelt was created to give back to our communities in a multitude of ways and we’ve worked very hard to make sure that each part of our company is making a positive impact,” says founder Jennifer Perry. “This certification validates that we’re doing just that, and in a manner that’s best for the world. We’re incredibly honored to be a Certified B Corporation, and inspired to keep growing our impact.”

Jelt joins over 800 Certified B Corporations from more than 60 industries in 28 countries that share a unifying goal: to redefine success in business. B Corps are legally required to consider the impact not only on their shareholders, but also their workers, suppliers, community, consumers, and the environment.

For more information on Jelt, visit

This Week in Outdoor Gear Startups Jelt Belt B Corp


Have news or current events about outdoor gear startups that you’d like us to share? Shoot us an e-mail at Put “This Week in Outdoor Gear Startups” in the subject line.




Leave a comment