This Week in Outdoor Gear Startups: Features on Inspiring Women


Now that the holidays are over and we’ve returned some sense of sanity here at Garage Grown Gear, it’s time to get my weekly column once again cranking.

For those of your who are unfamiliar with This Week in Outdoor Gear Startups this is where I share whatever is new, cool or noteworthy with (as the name would suggest) outdoor gear startups.

After spending a decent amount of time cruising around Kickstarter and surfing the Promotions section of my e-mail inbox, I couldn’t fine one particular product that caught my attention enough to highlight it.

Instead I want to direct you to three inspiring Outside Magazine articles about women who I happen to know and greatly admire ...  

The first is an Outside Mag interview with Jen Gurecki, the CEO of Coalition, a women-specific ski and snowboard company. I’m a big fan of Coalition. Just today, I skied an epic powder today at Targhee on my Coalition SOS skis, and loved every moment! We also sell Coalition Skis through Garage Grown Gear.

Here’s my favorite line from Jen’s interview: I’ve stopped feeling guilty about taking time away from work to get outside. I carve out at least an hour a day to ride my bike or make some turns. And I never schedule meetings in the morning during the winter.

Amen to that. You can read the rest of Jen’s interview here.


The second article is a moving profile about Jainee Dial and Lindsey ­Elliott, co-founders of Wylder Goods, an online outdoor gear retailer for women, modeled after the likes of Huckberry.

Wylder has been on my radar since they first launched. I appreciate their commitment to giving women a place at the table in the outdoor industry, as well as the fact that they’re a B-Corp, donating 2% of their proceeds to environmental non-profits.

What I most like about this Outside profile is Jainee and Lindsey’s raw honesty – both about grief and the emotional roller coaster of building a business.

You can read the profile about Jainee and Lindsey here.


The last Outside article that caught my attention is about Olympic bound skate skiing powerhouse Kikkan Randall. In the very first college course I ever took (an introduction to business at Alaska Pacific University), Kikkan sat in the seat next to me. I remember thinking, “Wow, she looks fit!”

While Kikkan and I didn’t necessarily become close, I always admired how she carried herself, how she treated other people and the messages she shared. I also, of course, admired (and continue to admire) how she has forged a new identity for U.S. cross-country ski racing, which until recently “was bad—Cleveland Browns bad,” as Outside puts it.

Kikkan not only has reached the podium 28 times on the World Cup tour (winning 13 races), she has also inspired other Americans to succeed on the international circuit.  

Here’s the link to the article about Kikkan.


Know of a cool product or person I should feature in this column? Shoot me an e-mail at





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