Mother-daughter team Rose and Gretchen Heim live in Northern Minnesota about 50 miles from the Canadian border.
“We absolutely love it up here, but we became frustrated with what to wear,” Rose said.
They wanted stylish, functional clothing that would stand up to cold winters and their DIY lifestyle. They couldn’t find exactly what they were looking for, so they decided to create their own clothing line.
Heim-Made started with an insulated down skit called the Minne. This jacket for your behind works great for everything from running and biking to wearing to the office and slipping on after yoga.
They then designed leggings, a down vest, a merino wool base layer, a down scarf and a jacket from 4-way stretch fabric.
“We set our sights on working toward our very favorite outfit,” Rose said.
Rose and Gretchen added many thoughtful, elegant details to their pieces. The merino wool base layer, for example, features a scoop neck and a drop curve on the front and back. It also has longer sleeves with thumb holes.
“We designed our shirt to be a dress shirt that’s totally workable as a base layer as well,” Rose said.
The Heim-Made down vest has an asymmetrical zipper that starts in the middle by your navel and arcs up to the side of your chin. This has practical applications – no zipper scratching your face – as well as aesthetic ones. The vest also features a hidden front pocket, a high scarf-like collar, and an interior magnet that keeps the fabric nicely positioned.
I’ve been testing both the Heim-Made down vest and insulated Minne skirt for a full year now and in that time they’ve become everyday staples.
Rose and Gretchen’s mission to create stylish yet functional clothes resonates with how I like to dress. I want feminine flair and the ability to transition seamlessly from working at my office to going for a run to picking up my daughter from school. The clothing makes me feel confident and part of the vibrant mountain town community I call home.
The only hang up I’ve experience with Heim-made’s clothing is the fit of the down skirt. I’m a “smedium” with an athletic build from spending the better part of my life running, skiing and mountain biking.
The Minne size small fits my waist fine, but clings too tightly to my thighs. The medium gives my things enough breathing room, but is a little loose on my waist. With a belt, I make the medium work, and to Heim-made’s credit, I’ve encountered this fit problem with many brands, so it’s not an issue unique to them.
In all other respects, from quality to functionality to that emotional “x” factor, Heim-made gets my ringing endorsement.
Curious to learn more about insulated down skirts? Check out Amy’s quest to find the best insulated skirt (written before she discovered Heim-made; in fact, it was a comment a reader left on that post that lead her to Heim-made).